KEISHA “K RICH” RICHARDSON is a casting professional who's had the

privlege over the past 10 years of working with some of the best in the business on Feature Films, Television shows, Indies, Commercials, Live Entertainment, New Media  & Short films. K RICH embraces diversity with every project, no matter how big or small as she is totally committed to providing talented individuals a platform to be seen.

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K RICH is most grateful to help people fulfill their dreams. “I believe that creative vision, doing whatever it takes to find the right talent and follow through are the cornerstones to effective casting and sound

business values”, says K RICH. This forward-thinking approach  and her willingness to go ABOVE and BEYOND sets her apart and is indicative

of her “out of the box” creative strategy. Throughout her career K RICH has worked with different demeanors, personalities, communication styles and is therefore able to keenly understand the importance and nuances

of developing relationships.

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K RICH is also extremely passionate about working with youth. Previously, she oversaw the Los Angeles branch of the “Usher’s New Look Foundation” and continues to lend her time and voice to young up and coming talent looking to break in to the entertainment business. She holds a Bachelor of Arts in Mass Media Communications with a concentration in Radio, Television & Film from Clark Atlanta University.

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K RICH leverages her love of helping people and her business skill set to provide a unique service in the entertainment industry. K RICH serves as a mentor to emerging talented youth and devotes her spare time to developing her children arts program.